BREAKING
NEWS

14.10.2009 / Vienna

THE IMPOSSIBLE PROJECT

INSPIRES POLAROID^® TO
RELAUNCH INSTANT CAMERAS

Dear Polapremium Customer,

we can not wait another day to proudly bring you some very important news which was presented by Polaroid itself at a press conference on October 13th in Hongkong.

THE IMPOSSIBLE POLAROID

After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand's attraction - which is surprisingly not based in digital cameras but in Dr. Edwin Land's groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion.

Since 2005, it has been our honour and pleasure to celebrate and evoke the sensational and almost mysterious power of Instant Photography in memoriam of Dr. Land. Doing everything in our power to keep this beloved and unique photographic medium alive, we grabbed the chance to take over the last factory producing Instant films from the old Polaroid management and to start The Impossible Project in 2008. Re-inventing a new analog integral film, we are now preparing, supporting and managing the comeback of Instant Photography.

Accomplishing this mission and proudly owning the former Polaroid plant in Enschede (NL), as well as already holding the first working hand-coated samples in our trembling hands, we are pleased to herewith announce a history-making cooperation between The Impossible Project and Polaroid:

Polaroid will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid^® branded Instant Films in the middle of 2010.

We feel proud and excited that our ambitions and all the relentless work we have already invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.

Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.

ORIGINAL SX-70

CELEBRATION EDITION

In celebration of this significant milestone and to shorten your waiting period but to enable you to hold a lovely, shining Polaroid classic in your hands and start shooting right away, we are offering a hand-picked and exclusively compiled Celebration edition of the unique SX-70 camera in a very limited special batch of only 8 kits.

In each of the original leather bags you will find:

Worldwide sale of this delicacy will start on
Friday October 16th, 12.00 PM CET.

Don't hesitate and spoil yourself with one of these exclusive and fetching kits - one must celebrate when one has the opportunity!

Sincerely,

Dr. Florian Kaps
Founder: Polapremium & The Impossible Project